BlackBerry CEO Thorstein Heins sparked some controversy on Monday when he suggested during an interview at the Milken Institute conference in Los Angeles that the tablet’s role in business is diminishing.
Our experience and observations suggest exactly the opposite of Heins' prediction.
As a data collection and content viewing device, the tablet is pretty hard to beat.
First, there are the obvious benefits and examples of tablets replacing notebooks, pens and printed material: it’s rare to attend a meeting where the majority of folks aren’t taking notes on a tablet; field service workers have already seen value though instant and portable access to documentation and BI; sales has instant access to the newest pricing and promotions; the list goes on.
The bigger point Heins is missing is the fact the future is about a mobile workforce – not about a worker behind a desk. Bankers are able to meet private clients outside the office and review portfolios on a tablet. We know of at least one attorney who reviews patent applications on a tablet while at the gym or waiting in line, transforming previously idle time into billable time. Even hedge fund managers are conducting business away from the trading desk, thanks to tablets.
Heins’ predicted “big screen in your workspace” ignores the new paradigm, as well as the field use cases that helped make tablets popular in the first place.
What benefits - or challenges - do you see as tablets become ubiquitous in the enterprise? Is the tablet a passing fad, or a valuable tool?
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