The digital signage market is expected to grow from USD 20.8 billion in 2019 to USD 29.6 billion by 2024, at a CAGR of 7.3%. IoT is changing the face of digital signage around the world from traditional indoor signage to digital signage outdoors.
We see digital signage all around us:
Ø Airport screens. Updated automatically with departures/arrivals and delays
Ø Signs in NYC’s Times Square. Signs can be seen from a mile away in NYC’s Times Square. Depending on the weather, let’s say it is raining, digital signage can reflect that by displaying signage with umbrellas and rain gear
Ø Interactive directories in malls. Touch the screen to where you want to go to find out how to get there
Ø Restaurants displayed menus. Is updated in real-time according to what is stocked in the fridge. Let’s say you run out of your entrée ingredient, the signage will remove this menu item from your display menu automatically triggered by communication between the display and the fridge
Ø Healthcare self-service kiosks. Reduces patient’s waiting time, the need to fill out paperwork that needs to be uploaded by hospital personnel to the hospital’s database, while expediating their information to the correct department and/or personnel within the hospital
Dynamic and targeted digital signage is the way to engage your customers. Picture this, a customer in a retail store has picked up a bag. The TV near the customer is triggered to display other bag options from a variety of brands. A decade ago, running advertisements on a loop was the way to go. Today, digital signage is becoming proactive rather than reactive. Digital signage needs to be predictive and controlled. The one size fits all concept is dead in the water. Integrating API with triggers that interact with the environment around you is the newly paved road of IoT.
Digital signage provides the ability to reach your audience specifically to what/where their interests are in real-time. With the fast-paced world comes the need for instant gratification. No one wants to wait. The saying, time is money comes into play. Customized messaging, collecting data in real-time and analyzing the data is essential for any successful digital signage initiative. It improves operational efficiencies by allowing the user to remotely send messaging out immediately to locations with specific messaging targeting end-user(s) while alleviating the need and time that it would take for a worker to physically go out to individual locations to manually update the signage.
Customer engagement in real time is the direction all companies should be heading. The common thread of IoT initiatives is connectivity driven by captured data. Understanding a specific customer’s needs now with the enablement of communication between IoT devices and/or systems is key.
The name of the game is relevance. As I said before, being proactive rather than reactive in the world of IoT digital signage will result in increasing sales and efficiencies both for the consumer and your business. Contact Wireless Analytics to help bring your IoT strategy to life today!