The Mobile Device Management (MDM) space has seen a lot of change over the last 10 years. As I see it, we are now in our third evolution of MDM, so let's look at how it all started, and what it’s become today.
- Mobile Device Management, or MDM - This is where the mobile industry was born. Security protocols were the main meat here, where businesses wanted to ensure the devices they dispensed were able to be tracked and controlled from afar, if need be, to keep information and data safe.
- Enterprise Mobility Management, or EMM - EMM goes beyond just putting security protocols on a device. It also encompasses more than just mobile phones and expands into both hardware and software: smartphones, tablets, Android, Windows Mobile, IoS, application management, VPN, Wi-Fi, cloud — Here we’re getting into the full lifecycle of managing a device.
What does EMM Entail?
EMM today consists of a combination of tools and services to keep a number of things in check surrounding mobility.
- Keeping stock of mobile devices - Who has what and how are they using it?
- Reporting on mobile device status - What failures, service, and support requests have been submitted and how quickly was each event handled, etc.
- Enterprise-grade security - This is still perhaps the most important element to any EMM implementation in today’s attacked and hacked world.
- Visibility into data - A company’s data tells a story, and that story either leads to a happy ending or a tragic loss. A tragic loss in EMM speak could be major failures in security, or significant loss of money due to inefficiencies in data usage.
- Unified Endpoint Management, or UEM - EMM is in its transition to UEM, which, in theory, means end-to-end management of any and all devices and apps within one unified structure or platform. It expands the breadth of devices beyond mobile to MacBooks, Chromebooks, IoT, and management of pretty much any type of device. Importantly, it wholeheartedly embraces the cloud and enables businesses to manage all of the endpoints and connections involved.
The Commoditization of MDM, EMM, and UEM
While advancement in technology is a great thing, the problem is that all of these — MDM, EMM, and UEM — have become a commodity. If you’re a VMware customer, that commodity is VMware Workspace ONE. For Microsoft, it’s the Intune platform. Citrix and IBM have products, too. The point, and the problem, is that enterprises aren’t really paying attention to these tools once they pay to bring them onboard.
Often, businesses are implementing them at the bare minimum and either assuming that’s getting them their value’s worth, or they simply don’t have the bandwidth to make them work for their real value.
I am here to tell you that you can leverage these tools to get so much more out of them.
What do I mean by getting more out of these costly systems?
- Security - This priority is never going away. A well-built UEM tool properly secures the breadth of your endpoints.
- - Fixed assets: Stuff living in your data center, the corporate endpoint
- - Roaming endpoints: mobile devices
- - Cloud endpoints: Cloud-based apps like ServiceNow, Concur, and any cloud tools the company is using
- A quality end-user experience - When we implement UEM for our customers, most of the time we strive for a single-click enrollment experience. Paired with a tightly integrated SSO solution, your end users will love their devices and become more productive.
As the market, and likely, your business, heads more and more toward UEM, let me use a play on words and state that “Unified Endpoint Management" might as well be interchangeable with “User Experience Management” to emphasize just how important your user experience is in this evolution of mobility management. User experience is what it really comes down to as the differentiating factor and providing your users with a high-end experience is the big opportunity for businesses as they implement UEM.
There is some heavy lifting involved in doing that:
- Are you integrated with all of the latest manufacturer deployment tools (Apple DEP, Android Zero-touch)?
- Understand the use cases and needs of your business units to empower mobile workers.
- Ensure that IT, or whoever is responsible for managing your UEM tool, has the skills or access to partner with someone who has the skills to execute on properly configuring the UEM platform.
When you work with a MMS company like Wireless Analytics to implement UEM, you don’t have to worry about sourcing expertise in each area of UEM implementation and can instead rest easy that everything is being handled with deep industry experience and best-in-class technology.
If you know you’re not “doing UEM right” and want to take a look at what can be done to amp up the value you could derive from your implementation, we should talk.