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Recently our allocations experts uncovered an interesting statistic: organizations spend thousands of dollars in SMS messaging every year – and about a fifth of the costs come from overages.
You can trim that spending through plan and feature optimization and contract negotiations, but the cost can’t always be eliminated entirely; sending and receiving SMS has proven essential to the enterprise (anyone who begs to differ may want to consider the productivity impact of, say, flight status updates).
Meanwhile, another option has emerged that promises unlimited messaging at no cost. Millions of smartphone users have embraced messaging apps like WhatsApp, Kik and Apple’s iMessage as a free alternative to SMS messaging. In the past year WhatsApp alone was used to send and receive more messages than all the mobile operators in the US combined.
Free messaging apps are clearly one of the hottest mobile trends of the moment. For the enterprise, this means using one little app could eliminate an average of $5.77 in spending per user, per month. That’s almost $70,000 a year for enterprises with 1000 smartphone users. But could this idea - saving on SMS messaging in the enterprise by switching to an app - be to good to be true?